My Contributions:
Brand Identity
Website Design
Packaging Design
Social Media Strategy + Design
Graphic Design
Photography
Creative Direction
Nail Coded is a lifestyle brand with a focus on redefining nail culture with creatively curated press-on nails.
About:
The problem:
As the designer and solo nail artist behind the brand, I made the difficult decision to shift from doing in-person nail interactions to offering custom press-on nails after realizing I wanted to make space for my other creative endeavors as a designer. With over 5 years in business, I was looking to make the transition as smooth as possible while still maintaining a commitment to the community I had built.
Fueled by my passion for design, I launched the “Pressing On” campaign for the debut of the press-on collection. This title cleverly plays on the concept of ‘press-on nails’ while also resonating on a personal level, encouraging the audience to persevere through challenging times. The campaign aims to empower consumers, allowing them to feel confident and stylish while wearing the custom nails, which are designed to be practical enough for daily activities.
The solution:
